In the wake of a curious story about Steve Jobs not being fond of the name “Siri” is a more substantive issue about the service itself.
To recap, (Old) Siri was a standalone voice-activated information service offered by an independent company on the iOS platform. Eventually Apple bought the company and its technology. (New) Siri re-emerged as the signature feature of the iPhone 4S, launched in 2011.
The Siri feature of the iPhone 4S is a wonder in many ways. It is—for most of its users—their first meaningful personal interaction with a technology in the realm of artificial intelligence. I watch with fascination as my kids ask Siri questions it can’t possibly know.
But what happened to the Old Siri? The one that appeared as a standalone app in iOS?
I can tell you.
It’s dead. And not in a very helpful way.
I hung on to the Old Siri app after Apple acquired it. When launched today, Old Siri offers its cheerful “I’ll be right with you” splash screen.
Then, a very unhelpful error message appears:
Retrieval Failed
Siri could not download required information from the server.
[Retry]
I’m not suggesting that every new technology be built to last forever.
In fact, I’m saying the opposite. App creators have a responsibility to anticipate their app’s behavior after it serves out its useful life.
This application sunsetting, or feature deprecation if needed, needs to be accommodated at the outset of an application’s existence.
This isn’t to say that the manner of a technology’s demise must be divined from the ether. But it’s reliable to anticipate that some day the plug will be pulled on the service that supports a user interface or the device on which it runs.
It wouldn’t have been technically difficult for Old Siri’s stewards under Apple’s ownership to ship an update that connected to a still-useful service. Or, if Old Siri just had to die for whatever reason at least give the user a more useful instruction.
The server is offline?
This leaves out unreasonable hope that the server will come back online.
It won’t.
This is a big deal because users won’t trust technology if their reliance of it will be someday challenged. As customers we want to know that we’ll be taken care of—that means there will be an exit path allowing a graceful migration to the next big thing, or at the very least a way to get that data unstuck from its proprietary fortress of solitude and returned to the user.
For years, we’ve clicked through unreadable user license agreements that remind us that there is no guarantee for any particular purpose of consumer electronics.
It’s time to raise that bar.
Let’s say the address book is, in fact, useable for the purpose of being an address book.
Let’s agree that the web browser is, in fact, a tool built to traverse the web.
And let’s agree that applications—however big and small—are built with the knowledge that eventually, they will die.
And helpfully, they will let those of us who survive pick up their digital pieces so we can move on.
