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What I Learned at #CES This Year: Part 3 of 3
Lesson 3: Great design still matters.
With all due respect to my esteemed colleagues who are great designers, great design need not be expensive. Great design often is pricey, though.
Working with a great designer with a solid track record costs. But even small fish can use great design principles and get great results.
There’s an oft-cited trope about three project management attributes—speed, quality and money, that are in short supply. One always comes at the expense of the other two, the saying says.
Some of the very best products manage to break that model through thoughtful design.
Recent projects like glif, Elevation Dock, and the Stump manage to be at once cheap, good and apparently, came to market pretty damn fast.
Cheap, good, and fast for the win!
Thank you, smart designers.
This is the third in a three-part series about lessons learned from this year’s International Consumer Electronics Show (CES).
« Lesson 1: Be a great generalist, be a great unitasker or be gone
« Lesson 2: Glitzy tech sizzles, but ecosystems sell
